To be honest, we read some reviews about stinking fish market etc and almost cancelled the booking. SO GLAD WE DIDN'T!! We are still here and have two huge spotless rooms, with balcony overlooking the Mekong and one room with a bonus jacuzzi as well as bath and big walk in shower.
The street out front is closed to cars during the day so only bikes, and it is a vibrant street market. The whole scene is fascinating to watch day and night. Beyond it is a huge covered wholesale fish and veg Market - from which I promise we haven't smelt a thing.
Lovely polite, friendly and attentive staff. Good breakfast, lovely pool on 8th floor to cool off in and a fab panoramic night bar on floor 12 and the roof. You are also 2 minutes walk from the night and tourist markets, all kinds of restaurants and a boat dock from which an old lady named Miss Luan is taking the three of us on 7 hour floating markets/fruit farm/noodle factory trip at 5am tomorrow (600k dong/£12 total). Do trust the old folk offering the tours, we've come highly recommended.
We booked via tripadvisor/hotels.com and for £34 room/night this place is incredible.
Even had haircut and shave round corner today for £2, and ducked into a lovely dentist to check a tooth which was bothering me (filling, scale and polish for £12, and way better service than in UK)
Brilliant selection of bars and good restaurants everywhere, and all the main sights in walking distance. TOTALLY TOTALLY RECOMMENDED and suggest you stay 3 nights min to start to appreciate Can Tho. Friendliest place we've been yet in Vietnam. Thanks to the whole West Hotel team.